EP57: Unlocking Success: How SOPs Fuel Business Growth with Jae Morales

Hello friends, welcome back to another episode of the podcast! This week we are so excited to share part one of our three-part miniseries, featuring Jae Morales. Jae is an REI investor who recently joined us at our Charlotte retreat, and loves to focus her energy on helping others work on their business, instead of in their business and is a boss at all things SOPs.

Jae and her husband are creative financing investors specializing in rent-to-own properties in their local area of Philadelphia, PA, and other areas in Pennsylvania. After they purchased their first investment property they decided they needed more money to work with and discovered the magic of creative financing. But what Jae really loves is working on the back end of the business and building out strategic SOPs that help propel her business forward.

What is an SOP & what does it do for a business?
SOP, short for Standard Operating Procedure(s), is a step-by-step guide on how to do either a process or task consistently, the same way, so nothing is missed. Having SOPs in place especially helps when you finally decide you are ready to hire someone to make sure everything is done the correct way (the way you would do it yourself), with checkpoints along the way, that help to keep things consistent throughout the business.

Before she became an investor, Jae was a real estate paralegal. She and her husband started working in REI during Covid and when their jobs told them it was time to come back into the office they made the pivot to working in real estate full-time.

SOPs are her bread and butter and truly helped them to scale their business super quickly, but Jae actually has 3 businesses: wholesaling, SOP coaching, and self-managing their own investment properties.

Jae firmly believes that having SOPs helps you treat wholesaling like a business.

If you want to connect with Jae you can follow or DM her on Instagram.

Make sure you tune in next week for part two of the miniseries. Until then, take care friends!

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EP58: Elevate Your Business: 3 Essential CEO Activities with Jae Morales

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EP56: Full-Time Airbnb Co-Hosting with Natalie Palmer